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- <text id=90TT3032>
- <title>
- Nov. 12, 1990: Random Taps A Tough Brit
- </title>
- <history>
- TIME--The Weekly Newsmagazine--1990
- Nov. 12, 1990 Ready For War
- </history>
- <article>
- <source>Time Magazine</source>
- <hdr>
- BOOKS, Page 94
- Random Taps a Tough Brit
- </hdr>
- <body>
- <p>Hard-driving Harold Evans takes charge at the publishing house
- </p>
- <p> For 15 years he was one of Britain's most respected
- newspaper editors, first of the Sunday Times of London and then
- of the daily Times. But in 1982 Harold Evans was forced out
- after a much publicized clash with the paper's new owner,
- Australian-born press mogul Rupert Murdoch. Last week the media
- wheel of fortune took an ironic turn. In a shake-up that had the
- New York City publishing world abuzz, Evans was named publisher
- of Random House, the nation's largest producer of trade books.
- Among his first assignments: editing the memoirs of Rupert
- Murdoch.
- </p>
- <p> It was another odd twist for the publishing house, which is
- owned by S.I. Newhouse's media conglomerate. Evans, 62, was
- brought in to replace Joni Evans (no relation), one of New
- York's most high-powered book editors, who joined Random House
- in 1987. Her reassignment followed by just a year the ouster of
- the company's longtime chief executive, Robert Bernstein, who
- was replaced by Alberto Vitale.
- </p>
- <p> Industry insiders speculated that Joni Evans, 48, had been
- fired because of disappointing sales for several recent Random
- House books, among them Donald Trump's Surviving at the Top and
- Shana Alexander's biography of Bess Myerson, When She Was Bad.
- The principals denied that scenario: Random House expects to
- have "a record year in profits" Vitale said, with 18 best
- sellers. Friends say Evans felt crushed under the administrative
- responsibilities of her job and wanted to return to editing. She
- not only will continue at Random House but will have the cachet
- of her own imprint.
- </p>
- <p> Her successor brings a fresh dose of glamour to the usually
- staid book-publishing world: Evans and his wife Tina Brown,
- another transplanted Brit, who edits Vanity Fair magazine, are
- among Manhattan's most prominent and influential media couples.
- Evans also brings to the job an exuberant and aggressive style.
- At the London Sunday Times he established an investigative team
- that uncovered the Kim Philby spy scandal and exposed the
- dangers of thalidomide. After moving to the U.S. in 1984, he
- took over Atlantic Monthly press (his only previous
- book-publishing job) and later U.S. News and World Report. Since
- 1987 he has been editor-in-chief of Conde Nast Traveler, where
- he stressed tough reporting in a field usually satisfied with
- puffery.
- </p>
- <p> Evans, who has written several books of his own, comes to
- Random House at a time when hard-pressed publishers are trying
- to compete by paying advances that frequently top $1 million--and in many cases suffering big losses when the books don't
- become blockbusters. Known for his free-spending ways, Evans
- does not seem likely to shy away from these battles. But that
- could put him in conflict with chairman Vitale, who has a
- reputation for paying close attention to the bottom line.
- </p>
- <p> Evans is interested in politics and history, and he is
- expected to emphasize high-profile journalistic books. "I'll get
- a chance to repeat the kind of thing I did at the Sunday Times,"
- he says. But within hours of being appointed, he was on the
- phone with some of Random House's top fiction authors--among
- them E.L. Doctorow, William Styron and Norman Mailer--to
- reassure them of his "passionate interest" in their work. He was
- calling other authors as well, in an effort to woo them to
- Random House. "He has a huge amount of personal prestige in the
- publishing and writing community," says literary agent Mort
- Janklow. "He will attract writers by the score." Will this
- hard-charging new chief ratchet up the best-seller wars another
- notch? It's a story line even Murdoch would enjoy.
- </p>
- <p>By Richard Zoglin. Reported by Priscilla Painton/New York.
- </p>
-
- </body>
- </article>
- </text>
-
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